CoLab
for Partners

Join CoLab Learn More
Barna CoLab is a community of Christian leaders pursuing research-based strategic decision-making in a rapidly-changing social and cultural landscape.

Knowledge to Navigate Change and Lead Well

Join like-minded organizations and leaders looking to effectively engage the world around them. Together, we think critically, solve intentionally and connect relationally.


Use research, insights and relationships to help your organization thrive in a disrupted landscape.

Intentional Design

Barna CoLab is designed around four strategic objectives to help you and your team navigate change.

  • Know the Church and where it’s headed
  • Grow your team with capacity and perspective
  • Activate your customers with the right offerings
  • Stay connected and network with peers and innovators

Know the Church

The Church finds itself in a crucial moment of disruption. How do we engage the Christian community and its leaders effectively? Use Barna’s decades of research experience, insights and real-time data to know where the Church is headed.

 

4 Digital Summits

 Hear leading experts present insights on serving and reaching the Church

Hear from different sectors of industry and church leaders as we unpack topics like: trends in financial giving and generosity, emerging generations, church engagement and mission development. These sessions feature Barna research, guest interviews and breakouts focused on helping you with strategic effectiveness and missional clarity.

1 Year of Barna Access Plus & Quarterly Resource Box

 More than a decade’s worth of research and insights designed to help you engage the Church

Barna’s decades’ worth of research on the Church and U.S Christians is available to you in our digital library. Learn what’s on the minds of pastors in real-time through the ChurchPulse assessment and weekly check-ins. Receive a quarterly box featuring our newest books, reports and resources.

1 Year of Barna FaithView

 Explore the Christian landscape

Every city has its own spiritual profile— a picture of its people’s religious views, attitudes and lifestyles. Use this nationwide database of key religious beliefs and practices to help understand various markets and lead effectively in your context.

3 Questions for Pastor Poll

 Gain insights about what’s on the minds and hearts of pastors

Receive three questions per year in Barna’s nationwide studies completed by U.S pastors and church leaders. Once completed, use these answers and accompanying insights for your benefit.

Grow Your Team

Great organizations are built with great people—especially in times of fundamental change. Teams working in alignment happens best when we know ourselves and other team members other well. Gain understanding of what motivates your team and the perspectives they carry. Strengthen your leadership pipeline through the Barna CoLab

 

TruMotivate Team Analysis

 Build stronger teams through the TruMotivate assessment

Up to 50 people can take the assessment and attend one workshop to talk through key themes and observations. We provide you with a readout of the motivations of your team’s gaps, overlap and growth points.

Invite Your Teams

Bring insights to more teams; learn as a whole.

Equip more people in your organization with Barna’s Digital Summit Sessions. Two times a year, we will open our summits for your teams to attend. Connect with others through additional sessions for specific teams across organizations such as: marketing, development, human resources, innovation and development.

Emerging Leaders Cohort

 Invest in your leadership pipeline

Provide unique networking and training for up to three emerging leaders in your organization. ELC participants will collaborate across organizations to develop a publication at the end of 6 month experience that will highlight the experience and tangible ways to invest in the next generation of leadership.

Leadership Climate Evaluation

 Discover how your brand is positioned in the Christian community

Learn more about the strength of your brand through a competitive landscape analysis, aided / unaided awareness, perception of favorability and trust within the Christian community.

*Available at a special CoLab member rate

Activate Your Customers

Customer needs and expectations are rapidly changing. Stay closely connected to what your customer is thinking and how they perceive your organization. Use these insights as you design new engagement and product strategies.

 

4 Hours of Consulting / Training

 Get insights on complex questions

We’ve learned a thing or two after 30-plus years of research. Our team is ready help pursue answers to your biggest questions and opportunities.


Consulting may include: sorting through your research questions, brainstorming product and engagement ideas, and much more.

Training may include: digital learning sessions for small, medium or large internal teams. Have a Barna expert help your team to navigate the change around you.

3 Customer Insights Questions

Gain insight about what is on the minds and hearts of your customers: Christians in the U.S.

Receive three questions per year in Barna’s nationwide studies. Learn about the behaviors, perspectives and opinions of U.S. Christians and why it matters to you.

External Brand Analysis

 Discover how your brand is positioned in the general population and within the Christian community

Learn more about the strength of your brand through a competitive landscape analysis, aided / unaided awareness, perception of favorability and trust within the Christian community.

*Available at a special CoLab member rate

Stay Connected

As leaders and innovators, it’s vital to stay connected to one another. Create meaningful relationships across a wide variety of organizations that share a heart for serving the Christian community. Together, explore topics that are essential to your mission

 

Affinity Group Networking

 Designed to give you more targeted content and networking based on your organization’s most important needs.

Special affinity group sessions will feature research and contributors tailored to your group with an emphasis on group collaboration.

  • Donor Development & Engagement
  • Church B2B: Products & Services
  • Discipleship Programming
  • Youth and Student
  • Higher Ed

Additional affinity groups will be built based on final organization participation list.

Invite to 1 In-Person Gathering

Learn from other leaders who are facing similar opportunities and challenges.

CoLab members meet together for two days with the Barna leadership to glean insights and invest in relationships. This gathering will equip you to bring insights and emerging trends back to your organization and circles of influence.

Serving Your Organization

Your CoLab Membership is designed to put you and your organization’s needs at the center of the experience.

Each CoLab organization receives a 60-minute welcome & listening session with the Barna team.

Together, we will strategically map the top priorities for your organization, what you want to learn, what customer needs you want to unlock and how you want to grow.

 

Pricing

PRODUCT DESCRIPTION

TIER 1 MEMBERSHIP

TIER 2 MEMBERHSIP

Affinity Group Networking

Invite to 1 In-Person Gathering*

4 Digital Summits

Quarterly Resource Box

FaithView, Access Plus Subscriptions

3 Pastor Poll Questions

TruMotivate Team Analysis

3 Customer Insights Questions

4 hours of Consulting / Training

Emerging Leaders Cohort

Leadership Climate Evaluation

Special CoLab Pricing

External Brand Analysis

Special CoLab Pricing

Annual Cost

$9,500

$16,500

*Dependent upon COVID-19 and travel considerations